{"id":12,"date":"2026-06-09T16:54:14","date_gmt":"2026-06-09T16:54:14","guid":{"rendered":"https:\/\/beniardi.com\/blog\/?p=12"},"modified":"2026-06-09T23:56:52","modified_gmt":"2026-06-09T23:56:52","slug":"profesionalitas-acting-dan-google-business-profile","status":"publish","type":"post","link":"https:\/\/beniardi.com\/blog\/profesionalitas-acting-dan-google-business-profile\/","title":{"rendered":"Profesionalitas, Acting, dan Google Business Profile"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Saking bingungnya mau menulis judul apa, kurasa menuliskan tiga kata dan frase kunci itu sudah cukup sebagai judul. Kali ini aku berbagi pengalaman dan inspirasi tentang kaitan antara sikap profesional yang dilatarbelakangi oleh adanya Google Business Profile (GBP). Terus apa urusannya dengan <em>acting<\/em>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ini berangkat dari pendapat-pendapat refleksif setelah membantu melayani pelanggan ibuk. Ya, ibukku punya usaha persewaan pakaian. Selain itu, ini juga berangkat dari pengalaman membaca buku karya Seth Godin berjudul <em>This is Marketing<\/em> dan setelah beberapa kali menjumpai konten pelayan Karen&#8217;s Dinner yang judes di media sosial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Apa lagi nih, bisa-bisanya nyambung ke Karen&#8217;s Dinner?<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sepulang dari kantor, bapak-ibuk dan adik pergi dan rumah kosong. Aku di rumah sendiri. Lagi capek-capeknya, eh ada tamu mau nyewa jas (kalau tak salah ingat).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebelum lebih lanjut, persewaan pakaian ibuk ini sudah masuk di Google Business Profile (GBP). Di GBP, memang pemilik usaha bisa terbantu online marketing-nya. Pelanggan juga bisa memberikan komentar, review, dan rating bintang pada profil bisnis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di sisi lain, yang aku rasakan, dan aku khawatir juga dialami beberapa pemilik usaha, dengan adanya GBP bisa membuat pemilik usaha khawatir berlebih kalau-kalau pelanggan memberi review buruk lalu memengaruhi calon pelanggan lainnya. Yang tadinya udah tertarik berubah jadi tak tertarik karena membaca satu-dua review buruk. Ya, satu review mungkin saja memengaruhi cara pandang dan perilaku calon pelanggan lain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>One Bad Review spreads faster<\/em>?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Gimana kalau &#8220;One Bad Review spreads faster than 100 Good Reviews&#8221;<\/em>? (Satu review buruk menyebar lebih cepat daripada 100 review baik)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boleh jadi itu suatu kecemasan berlebih bagi sebagian pemilik bisnis, atau setidaknya aku sendiri. Apalagi sempat beredar kabar bahwa ada warung makan yang makin sepi gara-gara review jelek di Google. Nah saat itu, aku sedikit merasakan kecemasan ini. Ya, di sisi lain yang lebih positif, karena adanya GBP dan sedikit kekhawatiran itu, aku jadi punya motivasi untuk melayani pelanggan ini dengan <strong>profesional<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Profesional yang seperti apa?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan rasa khawatir, aku tak mau pelanggan ini sampai menulis review jelek di GBP. Misal, &#8220;Muka mas2nya ga ramah, not recommended, mending cari tempat yg agak jauh tapi service-nya bagus.&#8221; Terus dikasih Bintang 1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berangkat dari sedikit kekhawatiran tadi, kuputuskan untuk bersikap lebih profesional dengan memberikan pelayanan yang ramah. Lagipula, aku meyakini bahwa <strong>PELANGGAN MANAPUN TIDAK MAU TAHU<\/strong> apakah Si pelayan sedang cemberut, sedih, capek, kesal, atau marah. Bagaimanapun, mereka <strong>BUTUH MENDAPATKAN SERVICE TERBAIK<\/strong>, salah satunya dengan mendapatkan perlakuan ramah dari pelayan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebelum kujumpai pelanggan tadi, kududuk sebentar untuk memijat-mijat wajah lelahku, lalu sedikit kupaksakan tampil dengan wajah yang lebih <em>fresh<\/em>, jangan sampai kelihatan lelah, jutek, mrengut dan sebagainya. Di sinilah <strong><em>acting<\/em><\/strong><strong> <\/strong>mulai kumainkan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;<strong>A professional plays a role<\/strong>, doing the best possible work, regardless of the day or the patient or the client.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Begitulah satu kalimat yang kukutip dari <em>This is Marketing <\/em>yang ditulis Seth Godin. Di posisi capek itu, kalimat inilah yang kuingat, yang memotivasiku untuk <strong><em>plays a role<\/em><\/strong> atau <strong>bermain peran<\/strong>. Yaa, kurasa sama saja disebut <strong>acting <\/strong>layaknya seorang <em>customer service agent <\/em>yang ramah, informatif, dan <em>helpful<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setelah memijat-mijat wajah dan sedikit memaksa pasang <em>mood <\/em>wajah cukup ramah, walau tidak <em>full <\/em>senyum, kuhampiri pelanggan dengan memainkan peran sebagai <strong>CS agent yang ramah<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sekali dua kali, kutelepon ibuk kalau ada yang kubelum tahu supaya bisa bermain peran sebagai <strong>CS agent yang informatif dan solutif.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<em>Dadi wing ki mbok yo sing solutif<\/em>&#8221; kalau kata Bu Tejo di Film Pendek <em>Tilik.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contoh Kasus Lain: Waitress Karen&#8217;s Dinner<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pelayan Karen&#8217;s Dinner dikenal dengan pelayan yang jutek dan sering memarahi pelanggan<em><strong>. <\/strong><\/em>Sikap jutek dan marah-marah ini tampaknya sudah menjadi bagian aturan <em>Do&#8217;s &amp; Don&#8217;ts <\/em>yang tertulis pada Guideline, Policy, atau <em>SOP<\/em> yang diciptakan manajemen Karen&#8217;s Dinner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saya yakin, pelayan-pelayan Karen&#8217;s Dinner aslinya tidak benar-benar jutek dan suka marah-marah. Bisa saja mereka adalah anak-anak muda yang baik, patuh pada orang tua, dan jadi pekerja keras agar meningkatkan kualitas hidup dirinya dan keluarganya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namun ketika mereka bergabung sebagai pelayan Karen&#8217;s Dinner, aturan untuk menjadi jutek dan galak harus diterapkan. Kalau sampai mereka sering-sering melayani pelanggan dengan ramah, artinya mereka tidak profesional karena acting-nya gagal. Jelas saja, itu karena bertentangan dengan<em> policy <\/em>yang sudah dikonsep dan ditetapkan sedemikian rupa. Ada ROLE atau peran yang harus dimainkan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Begitula, kiranya case pelayan Karen&#8217;s Dinner. Walaupun dengan nilai umum yang kita anut sikap-sikap jutek mereka dianggap tidak baik, tidak untuk ditiru, dan sebagainya, setidaknya ini menjadi gambaran tentang pentingnya bersikap profesional walaupun harus <em>acting<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Begitulah&#8230;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Begitulah relasi antara Profesionalitas, Acting, dan Google Business Profile, bahkan hingga pelayan Karen&#8217;s Dinner. Ringkasnya, aku pulang-pulang itu capek. Pelanggan ibuk datang mau sewa jas. Kalau aku layani ala kadarnya sambil pasang muka masam, aku khawatir dia memberi review jelek di GBP. Lalu aku teringat kata-kata Seth Godin tentang pentingnya <em>acting <\/em>agar (terkesan) profesional. Jadilah aku memainkan peran sebagai <strong>CS agent yang ramah<\/strong>,<strong> informatif, dan solutif.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Walau tidak mudah, kiranya apa yang kubagikan bisa menginspirasi agar mampu bersikap profesional, walaupun sedikit-banyak harus <strong>bermain peran<\/strong>. Ya, demi menjaga kualitas layanan kita di hadapan pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Akhir kata-kata: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak ada pelanggan yang mau dengar keluh kesahmu sebagai pelayan. Dia datang ke tempatmu sudah membawa masalahnya sendiri dan dia berharap kamu bisa memberi solusi. Jangan bebani mereka masalah lain yang asalnya dari dirimu!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saking bingungnya mau menulis judul apa, kurasa menuliskan tiga kata dan frase kunci itu sudah cukup sebagai judul. Kali ini aku berbagi pengalaman dan inspirasi tentang kaitan antara sikap profesional yang dilatarbelakangi oleh adanya Google Business Profile (GBP). Terus apa&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"class_list":["post-12","post","type-post","status-publish","format-standard","hentry","category-notes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Profesionalitas, Acting, dan Google Business Profile - Ben&#039;s Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beniardi.com\/blog\/profesionalitas-acting-dan-google-business-profile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profesionalitas, Acting, dan Google Business Profile - Ben&#039;s Blog\" \/>\n<meta property=\"og:description\" content=\"Saking bingungnya mau menulis judul apa, kurasa menuliskan tiga kata dan frase kunci itu sudah cukup sebagai judul. 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